{"title":"Baitcasters","description":null,"products":[{"product_id":"ah1shg2","title":"Lews American Hero Baitcast Reel 7.5:1 Right Hand","description":"\u003cp\u003eWith the ability to excel under any condition, Lew’s® American Hero Baitcast Reel is a force to be reckoned with. With a lighter weight and lower profile than its predecessor, the American Hero® Baitcast Reel features a one-piece graphite frame with lightweight graphite sideplates that house a 5-bearing system with stainless steel double shielded ball bearings, high strength solid brass Speed Gears® that are precision cut on Hamai CNC machines, and a Rulon max drag system with 15 lbs. of drag power. The externally adjustable Magnetic Control System (MCS) is precise and easy to fine tune to your preferences, while the anodized 32mm aluminum spool is strong and lightweight to withstand pressure from any type of line. Precision-engineered to dominate, the Lew’s American Hero Baitcast is meticulously crafted for enthusiasts who demand nothing short of optimal performance.\u003c\/p\u003e","brand":"Ascend Supply Company","offers":[{"title":"Default Title","offer_id":52765741645956,"sku":"8.49004E+11","price":99.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1020\/6475\/0724\/files\/shopping-_13.webp?v=1788967410"},{"product_id":"mh2-shla","title":"Lews Mach 2 Speed Spool Baitcast Reel Left Hand 10BB 7.5:1","description":"\u003cp\u003eLew’s Mach 2 Baitcast raises the bar in looks and performance of a quality baitcast reel. The Mach 2 features Lew’s exclusive Super Low Profile (SLP) platform that is more compact and offers superior balance and reduced torque for better control. The frame is strong and lightweight graphite with graphite sideplates. The 32 mm double anodized aluminum spool is fast starting for effortless cast. Winn® advanced polymer Dri-Tac handle knobs provide a sure grip and the bowed 95mm anodized aluminum handle delivers plenty of cranking power. \u003cbr\u003e\nStrong and lightweight, Super Low Profile (SLP) graphite frame and sideplates \u003cbr\u003e\nMachined and double-anodized 32mm aluminum U-shaped spool \u003cbr\u003e\nHigh strength solid brass Speed Gears®, cut on precision Hamai CNC gear hobbing machines \u003cbr\u003e\nPremium 10 bearing system with double-shielded stainless steel ball bearings and Zero-Reverse one-way clutch bearing \u003cbr\u003e\nExternally adjustable Magnetic Control System (MCS) \u003cbr\u003e\nDouble anodized spool tension knob with audible click adjustment \u003cbr\u003e\nDurable Rulon drag system, provides up to 15 lb drag power \u003cbr\u003e\nAnodized bowed aluminum 95mm handle with Winn® Dri-Tac handle knobs \u003cbr\u003e\nDouble anodized aluminum spool tension adjustment with audible click \u003cbr\u003e\nQuick release sideplate lock lever \u003cbr\u003e\nZirconia line guide\u003c\/p\u003e","brand":"Ascend Supply Company","offers":[{"title":"Default Title","offer_id":52765749018756,"sku":"8.49004E+11","price":149.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1020\/6475\/0724\/files\/download-_67.webp?v=1788967121"},{"product_id":"max5xlp","title":"ABU Max X Low Profile Reel 6:8:1","description":"","brand":"Ascend Supply Company","offers":[{"title":"Default Title","offer_id":52765759864964,"sku":"036282037588","price":69.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1020\/6475\/0724\/files\/download-_12.webp?v=1788568079"},{"product_id":"mh1shla","title":"Lews Mach 1 Speed Spool Baitcast Reel Left Hand 8BB 7.5:1","description":"\u003cp\u003eWith a premium 8-bearing system, double-shielded stainless steel ball bearings and a Zero Reverse® one-way clutch bearing, the Second Generation of the MACH® 1 is built for exceptionally smooth casting and retrieval, effortless handling and ultimate dependability. A lightweight one-piece graphite frame and sideplates makes the MACH 1 the choice for all-day fishing. The innovative MSB (Multi-Setting Brake) system features both an externally adjustable magnetic cast control and internally adjustable centrifugal brakes for superior cast control. Combat Grips and a smooth rulon drag system keep the angler in control of the fight. \u003cbr\u003e\nHEAVY DUTY REEL CONSTRUCTION: MACH® anglers demand a reel that is built for the abuse of big fish and tough fishing. The 8-bearing system with stainless steel double shielded ball bearings ensure this reel is up to the task \u003cbr\u003e\nEXCEPTIONAL PERFORMANCE ON THE WATER: The MACH® 1's Zero Reverse® one-way clutch bearing is the core of a design for more powerful hooksets and consistent, dependable retrieval. Catch more fish with MACH 1 \u003cbr\u003e\nREMARKABLE CASTING: Lew’s MSB (Multi-Setting Brake) system allows for exceptional castability in a multitude of conditions, effortlessly managed with external, easy-to-reach controls on the sideplate and an internal centrifugal braking system, built for quick modifications for changing wind conditions and bait sizes. Make effortless adjustments and longer, more accurate casts \u003cbr\u003e\nSUPERIOR CRAFTSMANSHIP: Lightweight graphite sideplates, a machine-forged double anodized aluminum U-shaped spool, and high strength solid brass Speed Gears that are precision cut on Hamai CNC machines for exceptional gear life and ultimate dependability on the water. The MACH® 1 is designed for anglers who spend their time fishing, not worried about their gear. Also featuring a zirconia line guide and rulon drag system \u003cbr\u003e\nPREMIUM COMFORT: Nothing is worse than a day on the water with equipment that causes discomfort. The MACH® 1 Baitcast Reel’s 95mm bowed anodized aluminum handle is quilted with Lew’s Combat Grip, making those long hours easier for the angler. The thumb bar also features a combat grip for ultimate control and comfort \u003cbr\u003e\nROCK SOLID RELIABILITY: Anglers who hit the water with the MACH® 1 Baitcast Reel will fish with the confidence that their reel is backed by a warranty and supported by the dedicated Customer Service team at Lew’s\u003c\/p\u003e","brand":"Ascend Supply Company","offers":[{"title":"Default Title","offer_id":52765760225412,"sku":"8.49004E+11","price":129.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1020\/6475\/0724\/files\/shopping-_11.webp?v=1788967230"},{"product_id":"air80h","title":"Daiwa AIRD 80 Baitcasting Reel, 7BB + 1, 7.5 : 1","description":"","brand":"Ascend Supply Company","offers":[{"title":"Default Title","offer_id":52765806788740,"sku":"043178800218","price":99.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1020\/6475\/0724\/files\/download-_16.webp?v=1788568645"},{"product_id":"roambl100s","title":"Zebco Roam Baitcast Reel 5BB 6.1:1 Boxed","description":"","brand":"Ascend Supply Company","offers":[{"title":"Default Title","offer_id":52765817733252,"sku":"032784642121","price":44.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1020\/6475\/0724\/files\/download-_69.webp?v=1788967291"},{"product_id":"acrx1h","title":"Lews Accel RX 6.8:1 Right Hand Baitcast Reel","description":"\u003cp\u003eEver fine tuning, Team Lew’s has redefined exceptionalism with upgrades to a fan favorite with the introduction of the new BB1 Pro LFS Baitcasting Reel. The BB1 Pro has been a mainstay on the professional angling circuit since its introduction in 2012. The new BB1 Pro offers additional features for anglers who are serious about their pursuits, including an ergonomically tapered lightweight aluminum frame with graphite side plates, and Lew’s new custom paddle grips. These elements are a must for long hours on the water under tough fishing conditions, when comfort and ease of use are critical. What sets the BB1 Pro LFS apart is the performance of the 27-position QuietCast Adjustable Centrifugal Braking System, delivering precise control of spool breaking and exceptional casting. An additional feature on the BB1 Pro LFS is the dual stage titanium-coated line guide, which is positioned farther away from the spool for reduced line friction and maximized casting performance. The new BB1 Pro LFS Baitcast reel is available in three gear ratios a 6:2:1, 7.5:1 and a 8.3:1 ratio.\u003c\/p\u003e","brand":"Ascend Supply Company","offers":[{"title":"Default Title","offer_id":52765925671044,"sku":"8.49004E+11","price":109.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1020\/6475\/0724\/files\/download-_70.webp?v=1788967341"},{"product_id":"cc80hs","title":"Daiwa CC80 Baitcasting Reel 7.5:1 14\/100 6.9oz 5BB","description":"\u003cp\u003eThe CC80 is a Carbon Composite frame casting reel that delivers unbelievable performance in a very palm-able ergonomic light weight design. New Compact Body Design (80 size). Carbon Concept Frame\/Side Plate = 6.9oz. 32mm Spool Diameter. 90mm Swept Handle. Double Anodized Aluminum Spool\u003c\/p\u003e","brand":"Ascend Supply Company","offers":[{"title":"Default Title","offer_id":52765934911620,"sku":"043178581315","price":79.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1020\/6475\/0724\/files\/download-_17.webp?v=1788568705"},{"product_id":"max5eltrktlp","title":"ABU Max Elite Low Profile Reel 9:0:1","description":"","brand":"Ascend Supply Company","offers":[{"title":"Default Title","offer_id":52765952868484,"sku":"036282037748","price":149.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1020\/6475\/0724\/files\/d45852c9-435b-4c6f-b4ae-937db807f02b.8036d827598798131fd681ce7482347e.jpg?v=1788562972"},{"product_id":"max5prolp","title":"ABU Max Pro Low Profile Reel 7:5:1","description":"","brand":"Ascend Supply Company","offers":[{"title":"Default Title","offer_id":52765952934020,"sku":"036282037663","price":109.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1020\/6475\/0724\/files\/download-_4.webp?v=1788567327"},{"product_id":"max5sxlp","title":"ABU Max SX Low Profile Reel 6:8:1","description":"","brand":"Ascend Supply Company","offers":[{"title":"Default Title","offer_id":52765952966788,"sku":"036282037625","price":89.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1020\/6475\/0724\/files\/download-_8.webp?v=1788567760"},{"product_id":"pro1h","title":"Lews BB1 Pro Baitcast Reel 8BB 6.2:1","description":"\u003cp\u003eEver fine tuning, Team Lew’s has redefined exceptionalism with upgrades to a fan favorite with the introduction of the new BB1 Pro LFS Baitcasting Reel. The BB1 Pro has been a mainstay on the professional angling circuit since its introduction in 2012. The new BB1 Pro offers additional features for anglers who are serious about their pursuits, including an ergonomically tapered lightweight aluminum frame with graphite side plates, and Lew’s new custom paddle grips. These elements are a must for long hours on the water under tough fishing conditions, when comfort and ease of use are critical. What sets the BB1 Pro LFS apart is the performance of the 27-position QuietCast Adjustable Centrifugal Braking System, delivering precise control of spool breaking and exceptional casting. An additional feature on the BB1 Pro LFS is the dual stage titanium-coated line guide, which is positioned farther away from the spool for reduced line friction and maximized casting performance. The new BB1 Pro LFS Baitcast reel is available in three gear ratios a 6:2:1, 7.5:1 and a 8.3:1 ratio.\u003c\/p\u003e","brand":"Ascend Supply Company","offers":[{"title":"Default Title","offer_id":52765970169988,"sku":"8.49004E+11","price":219.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1020\/6475\/0724\/files\/rs.jpg?v=1788562454"},{"product_id":"revo5-x-lp","title":"ABU Revo® X Low Profile Reel 6.7:1","description":"","brand":"Ascend Supply Company","offers":[{"title":"Default Title","offer_id":52765971087492,"sku":"036282106147","price":123.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1020\/6475\/0724\/files\/download_ab4d343e-615f-4ef7-83ee-50c09cfd00d3.webp?v=1788562618"},{"product_id":"tatu100","title":"Daiwa Taula 100 Baitcasting Reel, 7BB, 6.3 : 1","description":"","brand":"Ascend Supply Company","offers":[{"title":"Default Title","offer_id":52766007394436,"sku":"043178172728","price":199.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1020\/6475\/0724\/files\/download-_54.webp?v=1788904594"},{"product_id":"tatu100h","title":"Daiwa Tatula 100 Baitcasting Reel, 7BB, 7.1 : 1","description":"","brand":"Ascend Supply Company","offers":[{"title":"Default Title","offer_id":52766007427204,"sku":"043178172704","price":199.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1020\/6475\/0724\/files\/download-_54.webp?v=1788904594"},{"product_id":"tatu100xh","title":"Daiwa Tatula 100 Baitcasting Reel, 7BB, 8.1 : 1","description":"","brand":"Ascend Supply Company","offers":[{"title":"Default Title","offer_id":52766007459972,"sku":"043178172681","price":199.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1020\/6475\/0724\/files\/download-_53.webp?v=1788904534"},{"product_id":"tatu150","title":"Daiwa Tatula  TW 150, 7BB,1RB, 6.3 : 1","description":"","brand":"Ascend Supply Company","offers":[{"title":"Default Title","offer_id":52766007492740,"sku":"043178923900","price":230.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1020\/6475\/0724\/files\/download-_66.webp?v=1788967056"},{"product_id":"tatu150h","title":"Daiwa Tatula TW 150H, 7BB,1RB, 7.3 : 1","description":"","brand":"Ascend Supply Company","offers":[{"title":"Default Title","offer_id":52766007525508,"sku":"043178923917","price":230.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1020\/6475\/0724\/files\/download-_66.webp?v=1788967056"},{"product_id":"tatu150xh","title":"Daiwa Tatula TW 150XH, 7BB,1RB, 8.4 : 1","description":"","brand":"Ascend Supply Company","offers":[{"title":"Default Title","offer_id":52766007558276,"sku":"043178923924","price":230.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1020\/6475\/0724\/files\/download-_66.webp?v=1788967056"},{"product_id":"tatx100","title":"Daiwa Tatula TX 100 Baitcasting Reel,5BB + 1, 6.3 : 1","description":"","brand":"Ascend Supply Company","offers":[{"title":"Default Title","offer_id":52766007591044,"sku":"043178800331","price":149.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1020\/6475\/0724\/files\/download-_53.webp?v=1788904534"},{"product_id":"tatx100h","title":"Daiwa Tatula TX 100 Baitcasting Reel,5BB + 1, 7.3 : 1","description":"","brand":"Ascend Supply Company","offers":[{"title":"Default Title","offer_id":52766007623812,"sku":"043178800348","price":149.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1020\/6475\/0724\/files\/download-_53.webp?v=1788904534"},{"product_id":"tatx100xh","title":"Daiwa Tatula TX 100 Baitcasting Reel,5BB + 1, 8.1 : 1","description":"","brand":"Ascend Supply Company","offers":[{"title":"Default Title","offer_id":52766007656580,"sku":"043178800355","price":149.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1020\/6475\/0724\/files\/download-_53.webp?v=1788904534"},{"product_id":"acrx1sh","title":"LewsAccel RX 7.5:1 Right Hand Baitcast Reel","description":"\u003cp\u003eEver fine tuning, Team Lew’s has redefined exceptionalism with upgrades to a fan favorite with the introduction of the new BB1 Pro LFS Baitcasting Reel. The BB1 Pro has been a mainstay on the professional angling circuit since its introduction in 2012. The new BB1 Pro offers additional features for anglers who are serious about their pursuits, including an ergonomically tapered lightweight aluminum frame with graphite side plates, and Lew’s new custom paddle grips. These elements are a must for long hours on the water under tough fishing conditions, when comfort and ease of use are critical. What sets the BB1 Pro LFS apart is the performance of the 27-position QuietCast Adjustable Centrifugal Braking System, delivering precise control of spool breaking and exceptional casting. An additional feature on the BB1 Pro LFS is the dual stage titanium-coated line guide, which is positioned farther away from the spool for reduced line friction and maximized casting performance. The new BB1 Pro LFS Baitcast reel is available in three gear ratios a 6:2:1, 7.5:1 and a 8.3:1 ratio.\u003c\/p\u003e","brand":"Ascend Supply Company","offers":[{"title":"Default Title","offer_id":52766024073348,"sku":"8.49004E+11","price":109.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1020\/6475\/0724\/files\/download-_55.webp?v=1788904666"},{"product_id":"ambsx-6600","title":"ABU Ambassadeur SX Round Reel 5:3:1","description":"\u003cp\u003ePower, reliability, and value. The Ambassadeur® SX round reel features a powerful multi-disk drag system that yields up to 12.5 pounds of drag pressure. A recessed reel foot keeps this round baitcast reel low on the rod, making it easy to palm and cast. The addition of a compact bent handle and drag star deliver an ergonomic feel for all day fishing without fatigue. Both the 5600 size and 6600 are available in left and right hand models.\u003c\/p\u003e\n\n\u003cp\u003e3 stainless steel ball bearings + 1 roller bearing\u003cbr\u003e\nMulti disc drag system\u003cbr\u003e\nCompact bent handle and star\u003cbr\u003e\n6 pin centrifugal brake\u003cbr\u003e\nSynchronized level wind system\u003c\/p\u003e","brand":"Ascend Supply Company","offers":[{"title":"Default Title","offer_id":52766024204420,"sku":"036282596719","price":109.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1020\/6475\/0724\/files\/download-_3.webp?v=1788562835"},{"product_id":"ca80hs","title":"Daiwa CA80 Baitcasting Reel 7.5:1 14\/110 7.2oz 10BB","description":"\u003cp\u003eThe CA80 is a reel that delivers unbelievable performance in a very palm-able ergonomic light weight design. New Compact Body Design (80 size). Anodized Aluminum Frame\/ Graphite Side Plate = 7.2oz. 90mm Swept Handle. Anodized Aluminum Spool\u003c\/p\u003e","brand":"Ascend Supply Company","offers":[{"title":"Default Title","offer_id":52766033215620,"sku":"043178589564","price":99.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1020\/6475\/0724\/files\/download-_17.webp?v=1788568705"},{"product_id":"cr80hs","title":"Daiwa CR80 Baitcasting Reel 7.5:1 14\/100 6.9oz","description":"\u003cp\u003eThe CR80 is a Carbon Resin frame casting reel that delivers unbelievable performance in a very palm-able ergonomic light weight design. New Compact Body Design (80 size) Carbon Resin Frame\/Side Plate = 6.9oz, 32mm Spool Diameter, 90mm Swept Handle, Double Anodized Aluminum Spool\u003c\/p\u003e","brand":"Ascend Supply Company","offers":[{"title":"Default Title","offer_id":52766035378308,"sku":"043178581285","price":99.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1020\/6475\/0724\/files\/download-_22.webp?v=1788569251"},{"product_id":"hs1-9-5","title":"Lews Hyper Speed LFS Baitcast Reel 10BB-9.5.1-120yd\/12lb","description":"\u003cp\u003eFastest in the Team Lew’s line up, the HyperSpeed baitcast reel has a 9.5:1 gear ratio with a screaming 40” RPT retrieve speed to offer high-velocity performance. Ideal for speed cranking big baits and muscling fish out of heavy cover with a lightning-fast retrieve. Housed inside a lightweight, one-piece aluminum frame and side plate is a 10-bearing system with stainless steel double-shielded ball bearings greased with Speed Lube for exceptional smoothness. Lew’s HyperSpeed is engineered with Hamai-cut alloy Speed Gears for smooth, effortless cranking power with less wear and longer reel life\u003c\/p\u003e","brand":"Ascend Supply Company","offers":[{"title":"Default Title","offer_id":52766043635844,"sku":"8.49004E+11","price":219.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1020\/6475\/0724\/files\/download-_65.webp?v=1788966846"},{"product_id":"lsg1shamg","title":"Lews Laser MG Speed Spool Baitcast Reel 8BB 7.5:1","description":"\u003cp\u003eThe Lew’s Laser® MG Speed Spool® baitcaster is a workhorse reel at a great price. It's important to know that the Laser® MG incorporates the same quality and engineering that is built into all Speed Spool® models. The Lew’s Laser® MG is proof that \"affordable\" doesn’t have to come with a compromise in quality. \u003cbr\u003e\n8 Bearing System with stainless steel double shielded ball bearings \u003cbr\u003e\nZero Reverse® one-way clutch bearing \u003cbr\u003e\nOne-piece graphite frame \u003cbr\u003e\nGraphite sideplates \u003cbr\u003e\nAnodized aluminum U-shape 32mm spool \u003cbr\u003e\nExternally adjustable Magnetic Control System \u003cbr\u003e\nHigh strength solid brass Speed Gears®, precision cut on Hamai CNC machines \u003cbr\u003e\n95mm bowed anodized aluminum handle with paddle knobs \u003cbr\u003e\nZirconia line guide \u003cbr\u003e\nRulon drag system \u003cbr\u003e\nSpeed Lube® for exceptional smoothness and performance in all weather conditions\u003c\/p\u003e","brand":"Ascend Supply Company","offers":[{"title":"Default Title","offer_id":52766045700228,"sku":"8.49004E+11","price":109.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1020\/6475\/0724\/files\/download-_61.webp?v=1788905026"},{"product_id":"max4stx","title":"ABU Max STX Low Profile Reel 6.4:1","description":"\u003cp\u003eExperience better-than-ever Abu Garcia engineering with MAXimum performance with the Abu Garcia Max STX baitcast reels. These reels feature custom designed, co-molded handle knobs for increased comfort, a 5+1 bearing system for ultimate smoothness, and Duragear™ Brass gear for durability.\u003c\/p\u003e\n\n\u003cp\u003e-5 stainless steel ball bearings + 1 roller bearing\u003cbr\u003e\n-Machined aluminum spool\u003cbr\u003e\n-Power Disk™ drag system\u003cbr\u003e\n-Duragear™ brass gear\u003cbr\u003e\n-MagTrax™ brake system\u003cbr\u003e\n-Compact bent handle and star\u003cbr\u003e\n-Recessed reel foot\u003cbr\u003e\n-One-piece graphite frame\u003cbr\u003e\ngraphite sideplates\u003cbr\u003e\n-Large co-molded soft touch knobs\u003cbr\u003e\n-Flipping Switch\u003c\/p\u003e","brand":"Ascend Supply Company","offers":[{"title":"Default Title","offer_id":52766045962372,"sku":"036282079700","price":89.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1020\/6475\/0724\/files\/download-_6.webp?v=1788567656"},{"product_id":"mfx-503","title":"HT Max Force Round Bait Cast Reel 3BB 5.2:1 16#\/200yd","description":"\u003cp\u003e• One way clutch system On\/Off bait clicker • Graphite one piece frame • Aluminum machine cut spool\u003c\/p\u003e","brand":"Ascend Supply Company","offers":[{"title":"Default Title","offer_id":52766046879876,"sku":"029333118022","price":59.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1020\/6475\/0724\/files\/images.jpg?v=1788905251"},{"product_id":"pro1xh","title":"Lews BB1 Pro Baitcast Reel 8BB 8.3:1","description":"\u003cp\u003eEver fine tuning, Team Lew’s has redefined exceptionalism with upgrades to a fan favorite with the introduction of the new BB1 Pro LFS Baitcasting Reel. The BB1 Pro has been a mainstay on the professional angling circuit since its introduction in 2012. The new BB1 Pro offers additional features for anglers who are serious about their pursuits, including an ergonomically tapered lightweight aluminum frame with graphite side plates, and Lew’s new custom paddle grips. These elements are a must for long hours on the water under tough fishing conditions, when comfort and ease of use are critical. What sets the BB1 Pro LFS apart is the performance of the 27-position QuietCast Adjustable Centrifugal Braking System, delivering precise control of spool breaking and exceptional casting. An additional feature on the BB1 Pro LFS is the dual stage titanium-coated line guide, which is positioned farther away from the spool for reduced line friction and maximized casting performance. The new BB1 Pro LFS Baitcast reel is available in three gear ratios a 6:2:1, 7.5:1 and a 8.3:1 ratio.\u003c\/p\u003e","brand":"Ascend Supply Company","offers":[{"title":"Default Title","offer_id":52766051336324,"sku":"8.49004E+11","price":219.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1020\/6475\/0724\/files\/download-_62.webp?v=1788905074"},{"product_id":"ssrx1h","title":"LewsSpeed Spool RX 6.8:1 Right Hand Baitcast Reel","description":"\u003cp\u003eEver fine tuning, Team Lew’s has redefined exceptionalism with upgrades to a fan favorite with the introduction of the new BB1 Pro LFS Baitcasting Reel. The BB1 Pro has been a mainstay on the professional angling circuit since its introduction in 2012. The new BB1 Pro offers additional features for anglers who are serious about their pursuits, including an ergonomically tapered lightweight aluminum frame with graphite side plates, and Lew’s new custom paddle grips. These elements are a must for long hours on the water under tough fishing conditions, when comfort and ease of use are critical. What sets the BB1 Pro LFS apart is the performance of the 27-position QuietCast Adjustable Centrifugal Braking System, delivering precise control of spool breaking and exceptional casting. An additional feature on the BB1 Pro LFS is the dual stage titanium-coated line guide, which is positioned farther away from the spool for reduced line friction and maximized casting performance. The new BB1 Pro LFS Baitcast reel is available in three gear ratios a 6:2:1, 7.5:1 and a 8.3:1 ratio.\u003c\/p\u003e","brand":"Ascend Supply Company","offers":[{"title":"Default Title","offer_id":52766056611972,"sku":"8.49004E+11","price":179.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1020\/6475\/0724\/files\/download-_63.webp?v=1788905112"},{"product_id":"ambs-6500","title":"ABU Ambassadeur S Round Reel 5:1:1","description":"","brand":"Ascend Supply Company","offers":[{"title":"Default Title","offer_id":52766072209540,"sku":"036282596771","price":94.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1020\/6475\/0724\/files\/download-_1.webp?v=1788562708"},{"product_id":"bb1hzl","title":"Lews BB1 Speed Spool Baitcast Reel Zero Rev 10BB 6.4:1 LH","description":"\u003cp\u003eThe BB1 introduced anglers to several baitcast reel firsts, including the low-profile design, narrow spool, fully disengaging levelwind, and no-knob palming side cover. It became famous for its rugged durability, casting distance and comfort. The ingenuity and craftsmanship of the Lew's® BB1 reels developed a loyal following of anglers that still carries on to this day. Since the rebirth of the Lew's brand, these anglers have been asking for the revival of the BB1 reels. Here’s the answer - the new BB1 and BB1Z baitcast series reels made even better than before with the use of modern technology and materials. \u003cbr\u003e\n10 Bearing System with stainless steel double shielded ball bearings \u003cbr\u003e\nZero Reverse® one-way clutch bearing, BB1 model features Multi-stop anti-reverse for enhanced sensitivity while deep cranking \u003cbr\u003e\nOne-piece aluminum frame \u003cbr\u003e\nGraphite sideplates \u003cbr\u003e\nBraid-ready, machined, double anodized aluminum, U-shape large capacity 35mm spool \u003cbr\u003e\nSmartPlus™ 6-pin Centrifugal Brake System \u003cbr\u003e\nHigh strength solid brass Speed Gears®, precision cut on Hamai CNC machines \u003cbr\u003e\n95mm bowed anodized aluminum handle with paddle knobs \u003cbr\u003e\nTitanium-coated zirconia line guide \u003cbr\u003e\nCarbon fiber drag system \u003cbr\u003e\nExternal lube port \u003cbr\u003e\nSpeed Lube® for exceptional smoothness and performance in all weather conditions\u003c\/p\u003e","brand":"Ascend Supply Company","offers":[{"title":"Default Title","offer_id":52766077583492,"sku":null,"price":159.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1020\/6475\/0724\/files\/download-_62.webp?v=1788905074"},{"product_id":"ca80xs","title":"Daiwa CA80 Baitcasting Reel 8.3:1 14\/110 7.2oz 10BB","description":"\u003cp\u003eThe CA80 is a reel that delivers unbelievable performance in a very palm-able ergonomic light weight design. New Compact Body Design (80 size). Anodized Aluminum Frame\/ Graphite Side Plate = 7.2oz. 90mm Swept Handle. Anodized Aluminum Spool\u003c\/p\u003e","brand":"Ascend Supply Company","offers":[{"title":"Default Title","offer_id":52766086004868,"sku":"043178589588","price":99.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1020\/6475\/0724\/files\/download-_17.webp?v=1788568705"},{"product_id":"lsg1hamg","title":"Lews Laser MG Speed Spool Baitcast Reel 8BB 6.8:1","description":"\u003cp\u003eThe Lew’s Laser® MG Speed Spool® baitcaster is a workhorse reel at a great price. It's important to know that the Laser® MG incorporates the same quality and engineering that is built into all Speed Spool® models. The Lew’s Laser® MG is proof that \"affordable\" doesn’t have to come with a compromise in quality. \u003cbr\u003e\n8 Bearing System with stainless steel double shielded ball bearings \u003cbr\u003e\nZero Reverse® one-way clutch bearing \u003cbr\u003e\nOne-piece graphite frame \u003cbr\u003e\nGraphite sideplates \u003cbr\u003e\nAnodized aluminum U-shape 32mm spool \u003cbr\u003e\nExternally adjustable Magnetic Control System \u003cbr\u003e\nHigh strength solid brass Speed Gears®, precision cut on Hamai CNC machines \u003cbr\u003e\n95mm bowed anodized aluminum handle with paddle knobs \u003cbr\u003e\nZirconia line guide \u003cbr\u003e\nRulon drag system \u003cbr\u003e\nSpeed Lube® for exceptional smoothness and performance in all weather conditions\u003c\/p\u003e","brand":"Ascend Supply Company","offers":[{"title":"Default Title","offer_id":52766101078148,"sku":"8.49004E+11","price":109.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1020\/6475\/0724\/files\/download-_61.webp?v=1788905026"},{"product_id":"lxlc60","title":"Lews Casting Round Speed Spool 4BB 4.2:1 330yd\/20lb","description":"\u003cp\u003eThe Lew's Laser XL can handle the fight of big fish from the deep. It's built with a 330 yard capacity of 20 pound line, a brass main gear, and an audible bait clicker. \u003cbr\u003e\n4 Bearing System \u003cbr\u003e\nZero Reverse® one-way clutch bearing \u003cbr\u003e\nStick frame construction \u003cbr\u003e\nAluminum sideplates \u003cbr\u003e\nAnodized aluminum spool \u003cbr\u003e\nCentrifugal braking system \u003cbr\u003e\nBrass main gear and crankshaft \u003cbr\u003e\n100mm anodized aluminum handle with EVA knobs \u003cbr\u003e\nZirconia line guide \u003cbr\u003e\nCarbon fiber drag system \u003cbr\u003e\nSpeed Lube® for exceptional smoothness and performance in all weather conditions \u003cbr\u003e\nAudible bait clicker\u003c\/p\u003e","brand":"Ascend Supply Company","offers":[{"title":"Default Title","offer_id":52766101307524,"sku":"8.49004E+11","price":94.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1020\/6475\/0724\/files\/download-_60.webp?v=1788904971"},{"product_id":"mh2shg3","title":"Lews Mach 2 Baticast Reel Gen 3 7.5:1 RH","description":"\u003cp\u003eBuild to last with strong, super light graphite frame and anodized aluminum. Rugged and powerful with precision cut gears and a premium drag. This is quite simply MACH's best Super Low Profile (SLP) platform, designed for high-level performance, super duty cranking power, and exceptional castability. The MACH® 2 is powerful enough to handle giant fish and the biggest baits, yet comfortable and light enough to fish all day.\u003c\/p\u003e","brand":"Ascend Supply Company","offers":[{"title":"Default Title","offer_id":52766103273604,"sku":"8.49004E+11","price":179.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1020\/6475\/0724\/files\/download-_59.webp?v=1788904891"},{"product_id":"mhs1sh","title":"Lews Mach Smash Baitcast Reel 8BB 7.5:1","description":"\u003cp\u003eRed usually means stop, but the MACH Smash® Baitcast Reel is ready to go on all cylinders. Forged from premium materials for top of the line durability, lightweight control, and supreme performance on the water. Anglers who are searching for a tough and versatile baitcast reel to fish a variety of styles and baits can stop at the MACH Smash.\u003c\/p\u003e","brand":"Ascend Supply Company","offers":[{"title":"Default Title","offer_id":52766103371908,"sku":"8.49004E+11","price":109.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1020\/6475\/0724\/files\/download-_58.webp?v=1788904843"},{"product_id":"mhss1shg3","title":"Lews MACH 1 SS 7.5:1 Right Hand Baitcast Reel","description":"\u003cp\u003eEver fine tuning, Team Lew’s has redefined exceptionalism with upgrades to a fan favorite with the introduction of the new BB1 Pro LFS Baitcasting Reel. The BB1 Pro has been a mainstay on the professional angling circuit since its introduction in 2012. The new BB1 Pro offers additional features for anglers who are serious about their pursuits, including an ergonomically tapered lightweight aluminum frame with graphite side plates, and Lew’s new custom paddle grips. These elements are a must for long hours on the water under tough fishing conditions, when comfort and ease of use are critical. What sets the BB1 Pro LFS apart is the performance of the 27-position QuietCast Adjustable Centrifugal Braking System, delivering precise control of spool breaking and exceptional casting. An additional feature on the BB1 Pro LFS is the dual stage titanium-coated line guide, which is positioned farther away from the spool for reduced line friction and maximized casting performance. The new BB1 Pro LFS Baitcast reel is available in three gear ratios a 6:2:1, 7.5:1 and a 8.3:1 ratio.\u003c\/p\u003e","brand":"Ascend Supply Company","offers":[{"title":"Default Title","offer_id":52766103437444,"sku":"8.49004E+11","price":159.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1020\/6475\/0724\/files\/download-_57.webp?v=1788904772"},{"product_id":"revo5-stx-lp","title":"ABU Revo® STX Low Profile Reel 6.4:1","description":"\u003cp\u003eRedesigned from the ground up, the 5th generation of Revo low profile reels have been designed to provide best-in-class precision, power, and performance. The Revo STX features an asymetrical body design as well as our X2-Cräftic™ alloy frame and sideplate to provide the ultimate balance in weight, strength, and ergonomics. The EXD Concept design allows anglers to maximize their casting performance while our IVCB-6 braking system gives anglers ultimate control with nearly limitless braking options. With our D2 Gear design and up to 25lbs of Power Stack Carbon Matrix drag, the Revo STX has the torque and power you need in a workhorse reel.\u003c\/p\u003e\n\n\u003cp\u003e-10 stainless steel ball bearings +1 roller bearing\u003cbr\u003e\n-X2-Cräftic™ alloy frame and sideplate\u003cbr\u003e\n-EXD concept design\u003cbr\u003e\n-Asymmetrical body design\u003cbr\u003e\n-IVCB-6 braking system\u003cbr\u003e\n-Power Stack Carbon Matrix Drag System\u003cbr\u003e\n-95mm bowed aluminum handle with oversized knobs\u003cbr\u003e\n-Duragear Gen II gear system\u003c\/p\u003e","brand":"Ascend Supply Company","offers":[{"title":"Default Title","offer_id":52766114054276,"sku":"036282106321","price":239.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1020\/6475\/0724\/files\/download-_14.webp?v=1788568258"},{"product_id":"revo5-sx-lp","title":"ABU Revo® SX Low Profile Reel 6.7:1","description":"\u003cp\u003eRedesigned from the ground up, the 5th generation of Revo low profile reels have been designed to provide best-in-class precision, power, and performance. The Revo SX features our X2-Cräftic™ alloy frame and asymetrical body design to provide the ultimate balance in weight, strength, and ergonomics. With our D2 Gear design and up to 25lbs of Power Stack Carbon Matrix drag, the Revo SX has the torque and power you need in a workhorse reel. The EXD Concept design allows anglers to maximize their casting performance while our IVCB-6 braking system gives anglers ultimate control with nearly limitless braking options.\u003c\/p\u003e\n\n\u003cp\u003e-9 stainless steel ball bearings +1 roller bearing\u003cbr\u003e\n-X2-Cräftic™ alloy frame\u003cbr\u003e\n-EXD concept design\u003cbr\u003e\n-Asymmetrical body design\u003cbr\u003e\n-C6 Carbon sideplates\u003cbr\u003e\n-IVCB-6 braking system\u003cbr\u003e\n-Power Stack Carbon Matrix Drag System\u003cbr\u003e\n-90mm bowed aluminum handle with oversized knobs\u003cbr\u003e\n-Duragear Gen II gear system\u003c\/p\u003e","brand":"Ascend Supply Company","offers":[{"title":"Default Title","offer_id":52766114087044,"sku":"036282106208","price":175.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1020\/6475\/0724\/files\/download-_14.webp?v=1788568258"},{"product_id":"sd1hf","title":"Lews Super Duty LFS Baitcast Reel 2 GEN 11BB 6.8:1","description":"\u003cp\u003eThe Super Duty’s one-piece aluminum frame and handle sideplate with a premium 11 bearing system, featuring stainless steel, double shielded bearings, lays the solid foundation for one of the strongest reels in the Lew’s lineup. Additionally, the P2™Super Pinion™ bearing supported pinion gear provides precise alignment and solid stability, resulting in smoother operation and extended gear life. The carbon fiber drag system provides 20lbs of drag power to put the angler in control of the fight, while the deep capacity 34mm spool is designed to withstand heavy braid to for strength in hooksets.\u003c\/p\u003e","brand":"Ascend Supply Company","offers":[{"title":"Default Title","offer_id":52766116839556,"sku":"8.49004E+11","price":219.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1020\/6475\/0724\/files\/download-_56.webp?v=1788904714"},{"product_id":"ss1hg3","title":"Lews Speed Spool 6.8:1 Right Hand Baitcast Reel","description":"\u003cp\u003eHigh-speed performance facilitated by high-quality components – Lew’s Speed Spool Baitcast Reel easily surpasses the competition and looks good doing it. Expertly delivering both power and speed, the reel is equipped with a 10-bearing system with stainless steel double shielded ball bearings, high strength solid brass Speed Gears®, a P2 Super Pinion® bearing supported pinion gear, and a Rulon drag system with 15 lbs. max drag to ensure you’re always prepared for any battle on the water. The one-piece aluminum frame and graphite sideplates are lightweight and durable, and feature a recessed, externally adjustable Magnetic Control System (MCS) for easy fine tuning to meet your preferences. The reel also features an anodized aluminum, U-shaped 34mm spool, a 95mm bowed anodized aluminum handle with paddle knobs, and an external lube port. Elevate your game with the Lew’s Speed Spool Baitcast Reel – where precision meets passion.\u003c\/p\u003e","brand":"Ascend Supply Company","offers":[{"title":"Default Title","offer_id":52766121885828,"sku":"8.49004E+11","price":139.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1020\/6475\/0724\/files\/download-_55.webp?v=1788904666"},{"product_id":"tasv103h","title":"Daiwa Tatula SV-TWS Baitcast Reel 6.3:1 9BB","description":"\u003cp\u003eJust when you thought the Tatula SV reel could not get any better. Daiwa is excited to introduce the new smaller 100 size TATULA SV TW103. The development team has redesigned this Tatula SV reel to be the smallest and lightest most stress free reel we have ever built. These amazing Tatula SV reels are coming in at a feather weight of 6.7oz. and it is the lightest, most controlled casti ng reel on the market today. What really makes this reel special is the patented SV Spool and our Airbrake technology.  These two features work together to minimize backlashes while allowing the reel to achieve extreme cast-ability with unmatched control by using both magnetic breaking and centrifugal breaking technology. The Daiwa Zero Adjust spool provides settings to finely tune the spool tension and T-Wing System level wind opens up line feed, all working together to casts longer, more accurately and provide you the stress free control of not having to worry about backlashing when casting in the wind, skipping baits or casting light lures. Comfort is enhanced by a smaller low-profile design and Soft Touch handle knobs. The SV TWS103 reels is formed around a Aluminum Frame providing rigidity and a smooth performance. The 100 size Tatula SV is available in Standard ( 6.3:1) High Speed (7.3:1) Hyper speed (8.1:1) all gear ratios come in both left and right hand models. When you consider a small, light, palm-able baitcaster, look no further than the TATULA SV TW103 redefining the baitcast market. Just when you thought the Tatula SV reel could not get any better. Daiwa is excited to introduce the new smaller 100 size TATULA SV TW103. Our development team has redesigned this Tatula SV reel to be the smallest and lightest most stress free reel we have ever built.These amazing Tatula SV reels are coming in at a feather weight of 6.7oz. and it is the lightest, most controlled casting reel on the market today.\u003c\/p\u003e","brand":"Ascend Supply Company","offers":[{"title":"Default Title","offer_id":52766123425924,"sku":"043178927915","price":209.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1020\/6475\/0724\/files\/download-_54.webp?v=1788904594"},{"product_id":"ttu100h","title":"Daiwa Tatula 100 Baitcasting Reel 6.3:1 14\/125 6.9oz","description":"\u003cp\u003eAnswering the call of anglers around the country Daiwa Introduces the all-new Tatula 100. A re-design of the reel frame allows anglers to achieve even greater levels of comfort and confidence. Along with a more ergonomic feel, Daiwa has integrated our patented Hyper-Drive design for the smoothest performance and power possible. While this reel is a powerhouse, the new lighter A7075 spool will also give anglers the opportunity to cast longer distances as well as achieve greater control with the use of lighter finesse baits. The Tatula100 will continue to uphold the greatest features you come to expect including our T-wing line guide for maximum casting distance, Zero Adjuster cast control to maintain optimal spool tension, and Magforce cast control to further aid anglers in backlash prevention. Anglers will find this model available in a range of gear ratios from 6.3:1\/7.1:1\/ 8.1:1 in both left and right hand retrieve! \u003c\/p\u003e","brand":"Ascend Supply Company","offers":[{"title":"Default Title","offer_id":52766126899332,"sku":"043178928394","price":179.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1020\/6475\/0724\/files\/download-_53.webp?v=1788904534"},{"product_id":"ttu100hs","title":"Daiwa Tatula 100 Baitcasting Reel 7.1:1 14\/125 6.9oz","description":"\u003cp\u003eThe new Tatula 150 baitcasting series continues to provide anglers with the power and performance that power-fishing requires, now with an even more luxurious feel. Designed for specific techniques like deep cranking, punching, flipping, pulling chatter baits or swimbaits, and frogging, the Tatula 150 provides the muscle anglers need to wrangle big aggressive bass into submission. Thanks to the integration of the HyperDrive system, the reinforced brass hyperdrive gearing makes 3 points of contact between the pinion and drive gear, making it buttery smooth. That additional point of contact spreads the pressure of cranking across more area meaning the gearing will also remain smoother for much longer than other reels. The new aluminum Hyper Armed Housing of the reel is not only more ergonomic but also adds strength to prevent any flex and makes the reel more durable overall. The clutch system is also improved, now using the Hyper-Tough Clutch, anglers will notice the rock-solid engagement and disengagement of the free spool. T-wing line guide technology is integrated, this dynamic line-guide system allows line to leave the spool with almost zero friction to help anglers bomb long-distance casts and accurately reach targets more easily. With gear ratios ranging from the 5.5:1 power gear ratio to the 8.1:1 high-speed and an astounding 13lbs of max drag, the new Tatula 150 models have got your bass covered.\u003c\/p\u003e","brand":"Ascend Supply Company","offers":[{"title":"Default Title","offer_id":52766126964868,"sku":"043178928400","price":179.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1020\/6475\/0724\/files\/download-_53.webp?v=1788904534"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1020\/6475\/0724\/collections\/1000005065.webp?v=1788904921","url":"https:\/\/ascendsupplycompany.com\/collections\/baitcasters.oembed?page=3","provider":"Ascend Supply Company","version":"1.0","type":"link"}